People & Culture (coming soon)
Audience
CEO's and Founders of boutique luxury businesses & executives from premium brands
Admittance of 8500€+VAT
vat 0% for international companies, vat 23% for portuguese companies
Location
Santa Iria Hotel, Mouchão Garden, Tomar, Portugal
Date
1st, 2nd & 3rd October 2025
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Admittance of
8500€+VAT
vat 0% for international companies, vat 23% for portuguese companies
Date
1, 2 & 3rd October 2025
Location
Santa Iria Hotel, Mouchão Garden
Tomar, Portugal
Audience
CEO's and Founders of boutique luxury businesses & executives from premium brands
Program Overview
Program Overview
Training, Frameworks & Networking
On Day 1, participants will immerse themselves in the core of luxury brand positioning, beginning with a deep exploration of what defines a brand as truly luxurious.
Through engaging case studies and discussions, we’ll examine the essential factors that elevate a brand to iconic stature, fostering desirability among consumers.
The day concludes uncovering the profound role of craftsmanship in creating timeless products that are critical to sustaining the prestige and allure that luxury brands command.
On Day 2, the focus will shift to the consumer's perspective—understanding why high-end consumers are drawn to luxurious experiences and products.
We’ll explore the journey of crafting unforgettable customer experiences by mapping key touchpoints that forge lasting emotional connections.
Strategies to elevate brand prestige through co-creation and collaboration will be highlighted, demonstrating how successful collaborations have propelled luxury brands to new heights.
The day will conclude with an exploration of building and preserving brand legacy, ensuring that your brand isn't just relevant today but will be cherished for generations to come.
1st October 2025
An Historic Evening at the Convento de Cristo
Imagine walking through the grand halls of the Convento de Cristo, a site where history whispers from every stone, and being greeted by none other than Torsten. On 1st October, you will join 15 other individuals for an unparalleled meeting where Torsten will reveal the inner workings of luxury principles—right in the heart of this UNESCO World Heritage site.
16:30 - 21:00
Torsten Müller-Ötvös will kick things off with a comprehensive preview of the next two days, laying the groundwork for engaging discussions.
Everyone will be guided through thoughtful questions to build connections.
An icebreaker activity “Luxury show & tell” will foster the networking.
Pre-Preparation
Please be so kind and bring a small item or photo that represents luxury to you (e.g., a piece of jewelry, a luxury travel photo, a high-end gadget, etc.)
As night falls, we´ll enjoy a lavish dinner - a perfect end to a day of first meet and great.
30th April 2025
2nd October 2025
The Core Of Luxury Brand Positioning
09:00 - 10:00 | The Luxury Ecosytem
In this session, we will embark on an exploration of the luxury market - a dynamic and diverse sector that spans a breathtaking array of high - end products and services. Ready to transform your understanding of luxury?
10:00 - 10:30 | Understanding What Makes a Brand Truly Luxurious
This is where we uncover the essence of what makes a brand truly luxurious. You'll delve into the defining characteristics that set luxury brands apart from the rest and discover the subtle yet powerful elements that create an aura of exclusivity and prestige. We'll explore why brand positioning is crucial in the luxury market, and how the right positioning can transform a brand into an icon.
Dive in, absorb the insights, and prepare to elevate your brand strategy to unparalleled heights. This is your first step towards mastering the art of luxury branding.
11:00 - 11:30 | Ascending Your Brand to Iconic Stature
Key Elements of Building a Luxury Brand. Here, we unlock the core components that elevate a brand to luxury status. We'll dissect the pillars of luxury branding - heritage, exclusivity, craftsmanship, and emotion - and how they interlace to form an irreplaceable brand narrative.
Through compelling case studies, we'll witness how iconic brands have mastered these elements to rise above the ordinary.
Are you ready to uncover secrets of success and gain insights that will inspire and transform your approach to luxury branding? It's time to pave the way for your brand's ascent to iconic stature.
11:30 - 13:00 | Interactive Exercise
Developing a brand positioning statement.
14:00 - 15:30 | Interactive Exercise
Presenting the brand positioning statement.
Discussion / Exchange.
16:00 - 16:30 | Elevating Brand Desirability
Get ready to delve into the fascinating world of scarcity in luxury branding. Discover the art of creating and maintaining a sense of scarcity that elevates a brand's desirability. We'll also explore the psychology of exclusivity - why people crave what they can’t easily have, and how this drives brand loyalty and prestige.
16:30 - 17:00 | Craftsmanship profound role on creating timeless pieces of art
This is where we delve into the soul of luxury brands - the meticulous craftsmanship that sets them apart.
We’ll uncover the profound role that exceptional craftsmanship plays in defining a luxury brand, creating not just products but timeless pieces of art. You'll learn how ensuring unparalleled quality and authenticity are critical to sustaining the prestige and allure that luxury brands command.
Get ready to be inspired by the dedication and precision that transform ordinary into extraordinary. Let's celebrate the artisans behind the scenes who make luxury what it truly is.
1st May 2025
3rd October 2025
Luxury Consumer, Collaboration & Legacy
09:00 - 09:30 | Uncovering Why Consumers Choose Luxurious Products
A deep dive into the heart of what truly drives luxury brands- their customers. We'll explore the psyche and unique expectations of the luxury consumer, uncovering why they choose premium experiences and products.
Next, we’ll unravel strategies to create exceptional customer experiences that not only meet but exceed these elevated expectations. This session is about forging emotional connections and fostering loyalty that transforms customers into brand ambassadors. Ready to elevate your brand’s customer experience to extraordinary levels?
09:30 - 11:00 | Crafting Unforgettable Experiences Through Mapping Customer Journey
This is where the magic happens. Understanding each touchpoint that elevates your brand from ordinary to extraordinary. We’ll navigate through the intricate path your customers take, from the first spark of interest to the moment they become loyal advocates. By mapping this journey, you’ll unlock the secrets to crafting unforgettable experiences that resonate deeply with your discerning audience.
Get ready to create a roadmap that not only meets expectations but exceeds them at every turn. This is your gateway to transforming every interaction into a masterpiece.
Group Activity:
Creation of a creative and luxury customer journey.
11:30 - 13:00 | Elevating Brand Prestige Powered by Collaboration
Discover the transformative power of co-creation in luxury branding, where brands and consumers come together to create something truly unique. We’ll delve into the ways co-creation can elevate a brand’s prestige and foster deeper connections with its audience. Through compelling case studies, you'll see how successful collaborations have propelled luxury brands to new heights.
Group Activity:
Brainstorming Co-creation Opportunities.
15:00 - 15:30 | Building and Preserving a Brand’s Legacy
This is where we delve into the enduring essence of luxury brands. We'll explore how to build and preserve a brand's legacy, ensuring that it stands the test of time. The importance of heritage in luxury branding cannot be overstated - it’s the foundation that upholds the brand’s identity and exclusivity.
Immerse yourself in the timeless art of creating a legacy that speaks of heritage, quality, and enduring value. This session is all about ensuring that your brand isn't just relevant today but will be cherished for generations to come.
16:00 - 17:00 | Panel Discussion
The future of luxury.
17:00 - 18:00 | Q&A and Closing Session
"Grown the company and its world-class people to the position it is in today, at the pinnacle of the luxury industry"
Package
Admittance of 8500€ + vat*
*vat 0% for international companies, vat 23% for portuguese companies
Meet & Greet
Kick off the retreat by connecting with Torsten and fellow participants on 1st October at the picturesque Convento de Cristo, Tomar.
2-day Masterclass
Torsten will reveal secrets and answer your questions in an immersive learning experience. 2nd & 3rd October at Santa Iria Hotel, Mouchão Garden, Tomar
The Valuation Workbook
Receive an exclusive workbook filled with Torsten's frameworks and systems, designed to guide your journey.
Hotel & Food Included - 1st & 2nd October accommodation included.
Stay in comfort at Santa Iria Hotel, Tomar. Enjoy all-inclusive meals throughout the retreat.
Backyard Grill Experience
Savor premium cuts of meat grilled to perfection, with music setting the perfect backdrop for engaging conversations. 2nd October at Jardim Mouchão.
Airport & Hotel Transfer
Our team will take care of your transportation during the 3 days.
Signed Certificate
Take home a personalized, hand-signed certificate from Torsten, verifying your participation and achievement
Trusted by
executives all over Europe.
