People & Culture (coming soon)
Audience
CEOs, COOs and Founders
Admittance of 4800€+VAT
vat 0% for international companies, vat 23% for portuguese companies
Location
Santa Iria Hotel, Mouchão Garden, Tomar, Portugal
Date
29th, 30th April & 1st May 2025
Program Overview
Program Overview
A Letter Written by Staffan Jeppsson
IKEA's success story goes beyond affordable furniture. It's a testament to the power of values-driven leadership and culture, instilled by the Founder Ingvar Kamprad. Leveraging my 30 years at IKEA, some of them working directly for Ingvar Kamprad, this program empowers you to cultivate authentic leadership and a strong organizational culture.
Day 1 will open with an intimate meet-and-greet session, allowing participants to connect with each other and with me. Following an introduction to the program and my background, participants will experience a unique evening at the great Tomar’s Castle and a medieval-inspired dinner, setting the stage for an exploration into IKEA’s leadership and culture legacy.
Day 2 unlocks the DNA of IKEA's success. Dive deep into the world of Swedish leadership and Kamprad's lasting impact on the company's culture, values, and legal framework. We'll dissect IKEA's concept-driven brand, decentralized decision-making, and Kamprad's leadership philosophy, revealing how these elements contribute to exceptional store performance, coworker satisfaction, and a positive customer experience.
Day 3 will turn to practical leadership applications, exploring the IKEA approach to feedback and coaching. Executives will work with the 4-room model - a framework for growth and development that supports problem-solving and empower leaders to guide teams through transitions and inspire progress. The day concludes with “My Conscious Leadership.’’ In this session I will share my 12 principles of leadership and discuss Geert Hofstede’s model of cultural differences.
29th April 2025
An Historic Evening at the Convento de Cristo
Imagine walking through the grand halls of the Convento de Cristo, a site where history whispers from every stone, and being greeted by none other than Staffan. On 29th April, you will join 30 other executives for an unparalleled meeting where Staffan will reveal the inner workings of IKEA principles—right in the heart of this UNESCO World Heritage site.
16:30 - 21:00
Staffan Jeppsson will kick things off with a comprehensive preview of the next two days, laying the groundwork for engaging discussions.
Everyone will be guided through thoughtful questions to build connections.
As night falls, we´ll enjoy a lavish dinner - a perfect end to a day of first meet and great.
Transfers will be available between the hotel and the Convento de Cristo.
30th April 2025
30th April 2025
IKEA Spirit and Concept
09:00 - 13:00 | IKEA Culture, Spirit, Values and Leadership
This session will delve into the core values and leadership principles that have shaped IKEA into a global icon. We'll explore IKEA's unique Swedish history, its foundational “Testament of a Furniture Dealer”, and the guiding vision of Ingvar Kamprad. Participants will gain insights into the IKEA Concept-a blend of simplicity, sustainability, and customer focus. We will also learn about IKEA’s legal structure and the company’s approach to decentralized decision-making. Looking ahead, we’ll also discuss IKEA’s future, examining how its values and leadership will continue to drive growth and innovation in a rapidly changing market.
Subtopics: Swedishness; Swedish Leadership; IKEA History and Roots; What is IKEA?; Ideas Behind IKEA Concept; The Testament of a Furniture Dealer; IKEA Values; Sustainability Policy; Purpose with the Legal Set-up; Ingvar Kamprad’s Leadership; Some Words About the Future
13:00 - 14:30 | A lunch crafted with the finest local ingredients, lovingly prepared by our dedicated Chef
Starts with free-range ham, local organic cheese, and a seasonal, farm-fresh soup. For the main course, a tender wild duck leg glazed with organic honey and orange. To finish, indulge in a dessert tasting inspired by our grandmas' recipes, each handmade with tradition and care.
14:30 - 17:30 | The IKEA Way: Crafting Consistency, Simplicity, and Lasting Customer Connections
We will discuss what defines the IKEA Concept from the customers perspective and from the coworker’s perspective and how conceptual matters are followed up.
Subtopics: IKEA’s Brand values; The IKEA Retail Concept Description; About Conceptual Mandatories; How to Evaluate a Store’s Performance, Coworker’s Satisfaction, Leadership Performance and Customer Perception of IKEA; ‘In the footsteps of Ingvar Kamprad’ (Store Visit)
18:00 - 21:30 | Network Backyard Grill
Gather around a rustic feast table to enjoy locally sourced ingredients and a curated selection of premium meats and vegetables, showcasing regional craftsmanship at its finest.
1st May 2025
1st May 2025
IKEA Model and Leadership
09:00 - 10:00 | Mental Sustainability for Executives
Executives are like marathon athletes, requiring sustained concentration, preparedness, and focus to excel in a demanding landscape. This session is a teaser of a useful method for how to concentrate as well as for how to mentally relax.
10:00 - 12:00 | From feedback and coaching the IKEA Way to the 4-room model
This session will introduce the IKEA approach to feedback and coaching, rooted in openness, respect, and continuous improvement. We'll explore the 4-Room Model, a powerful framework for navigating change and problem-solving, fostering innovation, and supporting personal growth. It may empower leaders to guide teams through transitions and inspire progress.
Subtopics: Brief “feedback and coaching”, then participants will gain insight into the 4-room model and how to use it
12:00 - 13:00 | Legendary Letters
Staffan will present the‘‘Legendary Letters’’. The background, purpose, content and anecdotes.
13:00 - 14:30 | A lunch crafted with the finest local ingredients, lovingly prepared by our dedicated Chef
Starts with free-range ham, local organic cheese, and a seasonal, farm-fresh soup. For the main course, a tender wild duck leg glazed with organic honey and orange. To finish, indulge in a dessert tasting inspired by our grandmas' recipes, each handmade with tradition and care.
14:30 - 16:00 | Staffan's Conscious Leadership
I share twelve personal principles that have shaped my approach to leadership during 30 years in IKEA, emphasizing integrity, empathy, and purpose.
16:00 - 17:00 | Managing Cultural Differences
Managing cultural differences is one of IKEA's advantages, with 476 stores in 63 different countries. I have worked and lived in Sweden, Canada, France, Belgium, Denmark and went all over the globe visiting stores with Ingvar Kamprad. We are going into Geert Hofstede’s study on cultural differences, providing valuable insights into how cultural dynamics influence leadership styles and workplace interactions.
Subtopics: The ambition is to present one (there are several) tool for better understanding of cultural differences
17:00 - 18:00 | Q&A and Closing Session
"IKEA became a global retailing powerhouse"
Package
Admittance of 4800€ + vat*
*vat 0% for international companies, vat 23% for portuguese companies
Meet & Greet
Kick off the retreat by connecting with Staffan and fellow participants on 29th April at the picturesque Convento de Cristo, Tomar.
2-day Masterclass
Staffan will reveal secrets and answer your questions in an immersive learning experience. 30th April & 1st May at Santa Iria Hotel, Mouchão Garden, Tomar
The Valuation Workbook
Receive an exclusive workbook filled with Staffan's frameworks and systems, designed to guide your journey.
Hotel & Food Included - 29th & 30th April accommodation included.
Stay in comfort at Santa Iria Hotel, Tomar. Enjoy all-inclusive meals throughout the retreat.
Backyard Grill Experience
Savor premium cuts of meat grilled to perfection, with music setting the perfect backdrop for engaging conversations. 30th April at Jardim Mouchão.
Airport & Hotel Transfer
Our team will take care of your transportation during the 3 days.
Signed Certificate
Take home a personalized, hand-signed certificate from Staffan, verifying your participation and achievement
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