Branding Retreats | Arc Retreats

Marketing & Branding Retreats

Three successful editions

First Edition

Brand Positioning: Refining Brand Positioning to Outperform Competitors and Build Enduring Market Presence

Instructors
Ken Schmidt, Former CMO at Harley-Davidson & Martin Flaherty, Former Brand Advisor at Coca-Cola.

Date
2021

Attendees
McDonalds Portugal, EDP, Galp, Efacec, Salvador Caetano, Grupo Ageas, Jerónimo Martins, and others.

Seniority
CMO, Marketing Director, Head of Global Brand

Countries
Portugal, Spain

Industries
Pharmaceuticals, Electrical Engineering and Energy Solutions, Legal Services, Industrial Marking and Labeling, Consulting or Independent Professional, Technology or Services, Insurance and Financial Services, Energy and Petroleum, Food Production, Crop Protection and Agrochemicals, IT or Business Solutions, Energy and Utilities, Food and Beverage, Engineering and Software Development, Hospitality.

Satisfaction Rate
97%

Program Keypoints

Identifying shortcomings in business positioning and crafting clear, consistent, and differentiating language.
Assess competitors’ go-to-market strategies, pinpointing their strengths and weaknesses, while creating a one-page summary of their competition’s positioning mistakes, uncovering growth opportunities.
Actionable strategies for marketplace branding positioning.
Actions and behaviors in customer interactions, ensuring that their positioning language aligned with the desired brand image.
Building a work culture that embraces the brand's positioning language, ensuring consistency across every touchpoint.

Testimonials

Global Brand Director, EDP: "It was two enriched days of shared knowledge and interaction with an exceptional instructor."
Head of Global Brand, Galp: "Excellent program content, networking and event organization."
Global Brand Director, Ageas: "Unexpected, inspiring, 'food for thoughts'!"

Second Edition

Retail Experience: Designing Immersive Retail Spaces That Engage, Inspire, and Build Lasting Customer Loyalty

Instructors
Liz Muller, Former SVP and Chief Design and Innovation Officer for Starbucks.

Date
2022

Attendees
Nespresso, Galp, Delta Cafés, Sumol + Compal, Grupo Amorim, Gato Preto, Gleba Padarias, BHOUT Fitness, and others.

Seniority
Marketing Directors, CEOs, Head of Retail

Countries
Portugal, Spain

Industries
Consulting and Investments, Food and Beverage, Jewelry, Technology or Services, Energy and Petroleum, Partnerships and Advisory, Graphic Design or Typography, Automotive Services, Coffee and Beverages, Fashion and Apparel, Soft Drinks and Beverages, Automotive Manufacturing, Home Decor.

Satisfaction Rate
98%

Program Keypoints

Rethinking store design and experience, covering key elements such as layout, flow, mood, lighting, color, and the sensory elements that shape a customer's journey.
Why people choose one store over another and what truly makes the difference in the retail experience.
Blending the physical and digital realms, teaching participants how to redefine their connection with customers, turning stores not just into attractive spaces but also into profitable ones.
Understanding their customers’ desire for convenience, learning how to create compelling store marketing and storytelling.
What makes customers return to a store.

Testimonials

CEO, Kimak: "The dialogue with Liz and other participants were very rich. Liz is a world-name on retail and was a pleasure to meet her and learn his perspectives."
Global Head of Brand, Continente: "This concept of masterclass works well, not being that concept that is theoretical only listening to the instructor. Here we have the opportunity to engage directly with an expert in our field."
Business Unit Controller, Nespresso: "The instructor make us change completely our perspective."

Third Edition

Branding With Emotion: Cultivating a Innovative Brand Culture to Create Powerful Emotional Connections With Your Customers.

Instructors
Greg Hoffman, Former CMO at Nike.

Date
2024

Attendees
Pull&Bear, Stradivarius, Visa, Group Super Bock, Sky UK, Ageas, Delta Q, Riopele, H3 Real Food, Sogrape, and others.

Seniority
CMO's, Brand Directors, Marketing Directors.

Countries
Portugal, Spain

Industries
Textiles, Food and Beverage, Investment and Advisory, Marketing and Advertising, Retail, Brand Strategy and Marketing, Footwear, Technology Solutions, Travel and Lifestyle, Telecommunications, Financial Services, Alcoholic Beverages, Wine Production, Fashion, Furniture Design, Sustainable Technology, Marine Technology, Insurance, Coffee and Beverages.

Satisfaction Rate
98%

Program Keypoints

How to transcend what their products do and express their brand's unique personality.
Leveraging the channels of paid, earned, shared, and owned media to elevate brand presence, while encouraging participants to incentivize risk-taking and curiosity within their own business cultures.
Launching innovation and building authentic brand partnerships—cornerstones of Nike’s enduring success.
Defining your Brand Archetype and Brand Story.

Testimonials

CMO, Visa: "I'm gonna take home many insights related to the team, myself, and most of them related to the brand. Insights how to spark curiosity and drive innovation."
CMO, Stradivarius, Inditex Group:"A retreat well organized and enriched."
Global Brand Director Pull&Bear (Inditex Group): "More than a surprise, it was a great satisfaction, I recommend the experience 100% if you are really looking to enrich yourself as a professional. I wish I could attend more events like this during the year."
CMO, Fnac: "I leave this retreat knowing that the best for my brand is to elevate the standards all over again. I have a fresh look on what we are doing and what we will do in the next years."

Fourth Edition

The Art of Luxury Positioning: Crafting Iconic Luxury Brands

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Marketing & Branding Retreats

Three successful editions

First Edition

Brand Positioning: Refining Brand Positioning to Outperform Competitors and Build Enduring Market Presence

Identifying shortcomings in business positioning and crafting clear, consistent, and differentiating language.

​Assess competitors’ go-to-market strategies, pinpointing their strengths and weaknesses, while creating a one-page summary of their competition’s positioning mistakes, uncovering growth opportunities.

Actionable strategies for marketplace branding positioning.

Actions and behaviors in customer interactions, ensuring that their positioning language aligned with the desired brand image.

Building a work culture that embraces the brand's positioning language, ensuring consistency across every touchpoint.

Testimonials

Global Brand Director, EDP: "It was two enriched days of shared knowledge and interaction with an exceptional instructor."

Head of Global Brand, Galp: "Excellent program content, networking and event organization."

Global Brand Director, Ageas: "Unexpected, inspiring, 'food for thoughts'!"

Second Edition

Retail Experience: Designing Immersive Retail Spaces That Engage, Inspire, and Build Lasting Customer Loyalty

Rethinking store design and experience, covering key elements such as layout, flow, mood, lighting, color, and the sensory elements that shape a customer's journey.

Why people choose one store over another and what truly makes the difference in the retail experience.

Blending the physical and digital realms, teaching participants how to redefine their connection with customers, turning stores not just into attractive spaces but also into profitable ones.

Understanding their customers’ desire for convenience, learning how to create compelling store marketing and storytelling.

What makes customers return to a store.

Testimonials

CEO, Kimak: "The dialogue with Liz and other participants were very rich. Liz is a world-name on retail and was a pleasure to meet her and learn his perspectives."

Global Head of Brand, Continente: "This concept of masterclass works well, not being that concept that is theoretical only listening to the instructor. Here we have the opportunity to engage directly with an expert in our field."

Business Unit Controller, Nespresso: "The instructor make us change completely our perspective."

Third Edition

Branding With Emotion: Cultivating a Innovative Brand Culture to Create Powerful Emotional Connections With Your Customers.

How to transcend what their products do and express their brand's unique personality.

Leveraging the channels of paid, earned, shared, and owned media to elevate brand presence, while encouraging participants to incentivize risk-taking and curiosity within their own business cultures.

Launching innovation and building authentic brand partnerships—cornerstones of Nike’s enduring success.

Defining your Brand Archetype and Brand Story.

Testimonials

CMO, Visa: "I'm gonna take home many insights related to the team, myself, and most of them related to the brand. Insights how to spark curiosity and drive innovation."

CMO, Stradivarius, Inditex Group:"A retreat well organized and enriched."

Global Brand Director Pull&Bear (Inditex Group): "More than a surprise, it was a great satisfaction, I recommend the experience 100% if you are really looking to enrich yourself as a professional. I wish I could attend more events like this during the year."

CMO, Fnac: "I leave this retreat knowing that the best for my brand is to elevate the standards all over again. I have a fresh look on what we are doing and what we will do in the next years."

Fourth Edition

The Art of Luxury Positioning: Crafting Iconic Luxury Brands

Assess competitors’ go-to-market strategies, pinpointing their strengths and weaknesses, while creating a one-page summary of their competition’s positioning mistakes, uncovering growth opportunities.